Product Design

You are invited to celebrate outstanding innovation in user-centered design at the 24th Annual Stanley Caplan Award ceremony.

🗓 Wednesday, November 19, 2025
🕛 12:00 PM – 1:00 PM Eastern Time
📍 Virtual Event: https://smithbucklin.zoom.us/j/91020138454

🏆 Winner Announcement

We are delighted to honor Peloton for its Strength+ iOS app, selected as the 2025 Stanley Caplan Award winner.

🥇 Category Excellence Recognition

In addition, the we have introduced a new distinction this year: a Category Excellence Award. This was awarded to Teacher Retirement System of Texas (TRS) Website Redesign, specifically for outstanding achievement in Concept Development & Design Methods. 

The judges highlighted TRS's rigorous human-factors methods, clear documentation of design decisions, and strong integration of user research.

🎤 What to Expect

During the virtual event you'll hear directly from the Peloton design team as they share behind-the-scenes insights into their work on Strength+ - how user research guided the experience, how iteration shaped the final product, and how they addressed real user pain points.

🔍 Why This Matters

The Stanley Caplan Award recognizes teams and individuals who bring human-centered thinking into real-world products, software or systems - across consumer, commercial or medical fields. The 2025 criteria included ease of operation, innovation, functional obviousness, concept development, design and evaluation.

✅ Next Steps

• Add the award ceremony to your calendar now and be part of an inspiring conversation with design-leaders.

• 👉 Click to download the attached calendar invite and add it directly to Outlook, Google, or Apple Calendar so you'll get automatic reminders before we go live.

Attachment(s)

HFES_Stanley_Caplan_Award_Ceremony_2025.ics   1 KB 1 version