Fellow HFE Professionals;
I agree with Christy, that we should post a response, even if the article was published in 2019.
In my 20 years of practice, MEs, EEs and other engineers have always reached out to validate their design with usability testing, so it has been a symbiotic and mutually beneficial relationship, as many of you in the field have experienced
There are a few things that we can potentially work from to drive the positive message of working together;
A) Using
Alphonse Chapanis' genius style and his sentinel Human Factors Engineering work "Set Phasers on Stun" we can cite examples. Cobalt machine controls which had horrific effects on young and relatively healthy subjects
B) We can also refer to more recent mechanical failures like the cover of Don Norman's "Design of Everyday Things"
C) We can show how usability testing has improved product design and metrics like the SUS System Usability Score can be used for benchmarking
Thank you,
Amrita Maguire
Human Factors Engineer/Usability Engineer
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Amrita Maguire
Senior Principal Engineer
Dell EMC
Round Rock TX
512 723 7705
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Original Message:
Sent: 03-22-2020 10:08
From: Christine Harper
Subject: Take a tranquilizer before reading this article
Hi Stan
Wow! Maybe we should submit a counter article to the magazine.
Christy
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Christy Harper
Managing Partner
End to End User Research
15355 Vantage Pkwy W, Suite 250, Houston, TX 77032
(281) 741-9496
Original Message------
Stan,
Thanks for bringing this to our attention. I read the article without the aid of a tranquilizer, but agree that we should be sure that readers of "Machine Design Magazine" don't get their only advice about user interface design from Mr. Rako. I also found his other article called "What's All This Usability Stuff, Anyhow?" in "Eloctronic Design" magazine, in which he makes some legitimate gripes about product usability. I would be happy to work with you on a letter to the editor or some other appropriate counter to Mr. Rako's apparently naive writing.
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Keith Karn
Principal Consultant
Human Factors in Context LLC
(215) 531-1521
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